I’m Sarah Watson

I spent a 25-year career as a strategist and chairman in high-octane creative businesses in London and New York. I now work with founders, leaders and leadership teams in the worlds of fashion, tech, marketing and advertising as a coach and consultant. 

Here’s what I know for sure. 

Culture eats strategy for breakfast. 

Why? Because human beings are driven by forces way deeper than strategy. 

It is these forces that determine whether an organization lights up or burns down.

These days, I don’t write decks. 

I cause breakthroughs by working with the forces that are deeper than the strategy: the lived reality of actual human beings. 

If you are a founder or a leader looking for a breakthrough, we should talk.

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